Samyr is the Chief Innovation of the House of InsurTech Switzerland (HITS), a Generali innovation company. Samyr is responsible for developing the innovation capabilities of corporates operating in the insurance industry. Specifically, he uses the HITS CorpUp approach to co-create customer-centric solutions and ventures for Corporates that are enabled by ground-breaking technologies sourced by innovative start-Ups. Samyr has been co-creating with start-ups operating in the fields of Artificial Intelligence, Blockchain/DLT, Digital Insurance & Payments, and Cybersecurity. He has a wide-ranging experience from various industries such as strategy consulting, insurance, renewable energies, consumer goods, but mostly defining strategies in a digital world and delivering innovative customer-centric solutions to his clients. Samyr has an Executive Certificate from MIT Sloan School of Management, a PhD from HEC Lausanne, and an MSc from the ETH Zurich.