Maximilian grew up in Varel (Germany) and practiced competitive sports. As a trained ski instructor with a Tyrolean license, he was drawn to Austria. He studied international business administration at the University of Vienna. During his studies he successfully founded the startup updoon and the brand UNUYA. As co-founder of Airspott, he experienced a "fuck-up story". As a PhD student and project leader at the Institute of Technology Management at the University of St. Gallen, he co-founded the Ecosystem Living Lab with Dr. Bernhard Lingens and specialized in innovation management, business model innovation, platforms and ecosystems. In these areas, he worked with leading global companies. Today, he is the CEO of REICHLUNDPARTNER FUTURE THINKING. REICHLUNDPARTNER is Austria's leading full-service agency with more than 170 experts in marketing, communications, strategy and innovation. FUTURE THINKING deals with the development of visions, innovative business ideas, new business models, ventures, stores and the optimization of existing marketing strategies in the age of digital transformation. Furthermore, he is an external lecturer at several universities, advisory board member and investor of several startups and member of the Academic Jury of the St. Gallen Symposium. His passion is the development of ventures and innovation strategies beyond the boundaries of his own company.